When we are been writing about SEO, we sometimes feel like we have run out of things to say. We forget that there is always someone new who is just learning about SEO and hasn’t had the chance to read every article ever written on the topic. Not many people have that kind of time on their hands.
This post is not for only beginners it is also for those who did not get expected results for his or his client’s project.
Few things you should to know doing Search Engine Optimization:-
1. You Need to Know About Title Tags
The title is an important part in SEO. You can write long title tag as you want but, keep in mind that search engine can only read first 50-55 characters so use wisely.
Title tag should have include main keyword
When searchers search specific words into the Google, and they expect the engines to provide results that match their original query. We know that the search engines look at over 200 different signals to determine the relevance of any page against the keyword searched.
But what about the visitors or searchers?
You should have to include your keyword in to your title tag.
The trick is to make sure that the title tag is both keyword rich and compelling. This helps move your site to the top of the rankings and also makes it more likely that visitors will click on it into your site.”
2. You Need to Know About Meta Description Tag
Many SEO’s thinks that every task in SEO process is to increase search engine rankings. Even though this tag doesn’t have any weight in the search engine ranking algorithms, it is still a very powerful part of an effective optimization campaign.
Description is very important part for encouraging visitors on your website link.
Few thumb rules of the Meta Description Tag
- Each description tag should be unique.
- The description should be 20-30 word summary of what the visitor can expect to find on that page, and that page only.
- Use primary and secondary keywords while making it compelling to searchers.
3.You Need to Know About Meta Keyword Tag
The only thing there is to say about the Meta keywords tag is that there isn’t much to say about it. The search engines don’t put much, if any, stock in it, and your visitors don’t see it. By all measures, it’s invisible.
4.You Need to Know About Heading and Alt Tags
Heading tags are certainly no magic solution to building keyword relevance. They are merely one more baby step to creating a well-rounded, optimized page. Adding heading tags using your keywords won’t have any significant impact in your keyword rankings, but they do help search engines determine your content’s hierarchical structure.
An alternate strategy would be to use your H1 for the title as noted above and the H2 for a sub-title. Then you’d start with H3s for your main points I, II and III, and go down from there. You can go all the way down to the H6, but it’s rare that you have a page with so much content that this is warranted.
Alt tag allow you to write descriptive text about images.The visitors generally won’t see the alt text unless they mouse over the image or have images turned off. It’s meant to replace the image should the image not show. There are a number of reasons visitors may not see your images:
- Text-only browsers – Yes, some people still surf with images off, usually to speed up a slow connection.
- Accessible browsers – These help the visually impaired by reading the image alt text, so not having an alt attribute can be detrimental.
- Mobile browsers – Again, with a slow internet connection.
Make sure your alt text reads properly and adds something for the reader who doesn’t see the image. This text also provides much needed information to the search engines, especially if the image contains text. That text should be included in the alt tag.
5.You Need to Know About Domain Names
Whether you’re a business, a blogger or something in between, selecting your domain name can be a trying process. Those of you who have searched for the “perfect” domain name know what I mean. When looking for domain names for your business or blog, here are a few guidelines:
- Keep it short
- Make it memorable
- Use keywords
6.You Need to Know About URL’S Structure
When developing a website, you can save yourself a lot of problems by planning before moving full speed into the site development process. One of the big question is how your URLs will read. This is especially important for ecommerce websites that quite often have long, complicated URLs.
Two things should remember before URL optimization
- Keep it short
- Use Keywords
The web is rife with duplicate content. Much of this duplication is deliberate, done by screen scrapers and other nefarious means.
But many sites are their own worst enemy. Duplicate content is often created when developers build systems that reproduce content across multiple URLs on the same site. When building your URL structure, it is important to work in solutions to prevent this issue.
7.You Need to Know About Site Architecture
It’s not the “sexy” part of web marketing, but your website’s backend architecture can make or break its performance. Without solid site architecture, your website can end up with a number of performance-killing stumbling blocks that can result in a bad visitor experience and/or prevent search engines from ranking your content where it deserves. Don’t let this happen to your site!
Common Architectural Problems
- Too many URL parameters
- Inaccessible content
You want to do a good share of internal linking within your site, not just in the navigation but throughout content areas and product pages. Good internal linking helps visitors navigate from page to page and find other areas and products of interest. It helps visitors and also helps to increase search engine ranking. Use whatever opportunities you have to help visitors find these other sections of the site. If you talk about a product or service, link to it. If you have a related bit of information or another similar or companion product, link to it. Use keywords sparingly but appropriately in all internal links. This can be a signal to the search engines regarding the content of the linked page, but it can also set of red flags if overdone.
Site maps provide a great way for both your visitors and search engines to find content with as few clicks as possible. Your site map should always be no more than one click away from any page. This way, if they get lost or have trouble finding what they want, a quick click to the site map gets them a list of every page or piece of content you offer. Generally, the site map should be fewer than 100 links. Larger sites may need a site map that links to other site maps in order to keep all your products and pages accessible as easily as possible. The site map should be the only page on your site that links to every page, unless your site is under 20 or so pages.
8.You Need to Know About Internet Searches
Keyword research tools provide valuable insight into what words people are searching on the major search engines. But keyword research tools dose not tell you what user want to search. But before we proceed we should know about how people search.
How People Search
Searching trends have changed over the years. Once upon a time, the majority of searchers used one-word queries. Then they realized they were getting better, more accurate results when they gave search engines a bit more information. The more accurate the search phrase, the more accurate the results. Studies have shown that four- and five-word phrases often have a higher ROI than one- and two-word phrases because the searcher is more likely to get results that meet their needs. A well-rounded optimization campaign focuses on both long- and short-tail phrases. Since the intent of the searcher varies, targeting both will allow you to drive traffic from visitors in all phases of the purchasing decision cycle.
Keyword Buying Cycle
Different needs of different users. Many searches are quick with a sole purpose of learning something such as, “How many time does it take the travel from Bangalore to Australia?”
Other searches have another simple goal: To buy a product that best suits their wants and needs. While that goal maybe simple, the process to reach it isn’t.
See following search cycle:
Every search starts with an interest. The interest generally uses broad keywords with one or two words. As the visitor moves through the other stages—gather, research, exclude and purchase, they make their queries more and more specific.
Most searchers go through this process unintentionally, but as they start in the lower stages, they learn more about what they want and how to search more accurately. How does a searcher know they want a Redmi s3 until they understand that A1 isn’t quite as good?
Most businesses only care to be ranked for the interest-level searches. There are still valid reasons to be ranked on these broader searches, as they can help brand your site and bring people back as they know more of what they want, but the conversions come from the more specific terms.
9.You Need to Know About Keyword Core Terms
The process of researching keywords isn’t something that should be rushed. But that process isn’t always linear. You may be working on several phases at a time.Rsushing or skipping phases can lead you down the wrong paths at best, and at worst cause you to have to rethink your entire keyword targeting strategy.
Brainstorming allows you to get a list of keywords from a fair perspective. The brainstorming process doesn’t mean just sitting around and thinking up phrases, though that can be a part of it. Good brainstorming starts with asking questions that can lead to answers that may also be your keywords.
First, think of what questions are relevant to your audience. Don’t try to answer them; you’ll have time for that later. Start by simply compiling your list of questions.
Once you have a good list, you can do whatever research is needed to find the answers. These related phrases produce a wide-range of variations in how your topic is searched. Some relevant, others not so much.
Find Core Terms First
You want to keep the process as simple as possible, so we’ll start by eliminating everything that is not a core term.
Generally, a good core term is two or three words. On rare occasions, it can be a single word, but only when there is no room for alternate interpretations.
Only use qualifiers on a core term when it is necessary to ensure that the searcher will be led to a relevant page. For example the word “bag” could mean anything from a garbage bag to a sleeping bag to a travel bag. This is a core term that needs a qualifier in order to be relevant to the searcher. If it’s not relevant, it’s not a core term.
Core Term Site Mapping
After finding core terms try to find out sophisticated core terms to your site. For some industries, it’s as easy as looking at the content and assigning core terms to pages.
Assigning core terms to pages must be done very carefully. You need to ensure that the content of each page is either a 100% natural fit or the content can easily be adapted to fit that core term while maintaining its topical integrity.
If you can’t make a keyword fit without significantly altering the message of a page, then you need to find another core term or another page for the core term.
By prioritizing your core terms, research and optimize those that are most important before moving on to lower priority terms. The optimization of your high priority core terms can take some time, so leaving the secondary terms for later is good optimization strategy.
Before you proceed towards the keyword research, you have enough information to start optimizing your website. With the core terms and the map of where they will be implemented, you can begin to perform a very broad and quick optimization of the website. Going a page at a time, optimize title tags, Meta description tags, headings and even a bit of content.
10.You Need to Know About Content
No SEO is complete without good content. A website without good copywriting is like a sports car with an engine that doesn’t run. It doesn’t matter how pretty it is, the content is what is needed to provide your visitors the information they need to buy.
Draw Them In
There are four basic things that the content of each web page must do, regardless of whether it’s the home page, a category page, a product page, an article or a blog post:
- Get attention: If the reader enters the page and the content is unable to get and keep their attention, then all is lost. They move on to another page or another site, and you lost the possibility of a conversion.
- Appeal to their needs: You have to write content that shows them you understand their needs. What motivated them to search for what you offer? By clearly reiterating the need, you put yourself in a position to show that you have the right solution
- Ask questions: Questions make your readers consider what they are reading and then seek an answer to a question that they didn’t even know they had. What kind of questions should you ask? Go back to the basics: Who? What? When? Why? Where? How?
- Inform: The visitor has to walk away having learned something valuable. They need to know what you are providing, and you must provide enough information to help them justify making a purchase from you, both intellectually and emotionally. Show them how your product or service can make their lives better, or give them more time, money or freedom. You can also give those ideas on how to use your product or service which gives them additional incentives to purchase.
11.Everything You Need to Know About Links
Links are the highway of the web. Though they have been proclaimed “dead” countless times, they will continue to be an important part of SEO until the internet fundamentally changes. After all, without links, nobody would be able to navigate from page to page or from one site to the next.
What Makes Links Work
In the simplest term, a link is a vote for the web page it leads to. It’s a lot more complicated than that, but for now, that definition will suffice. If you like something, you link to it. If someone likes you, hopefully they’ll link to you. Links can come in many forms. You socialize your product or blog post, and if someone likes it, they re-socialize it. Reach enough people and you may find that some of them posted a link to you on their own site or blog. The more visitors you get, the greater your opportunity for getting natural links to your site. Links spread like word of mouth. If you have something worth sharing, more people will spread the word via their sites, blogs and social media channels. The easiest way to get links is to have something worth linking to.
SEO isn’t especially difficult, but it does take time and enough knowledge to get started down the path to learn as you go. Many small businesses will try to save money by doing SEO on their own, and they can be successful to a point, so long as they have the time needed to not only gain the knowledge but to implement it as well.